There Are Others: Finally, a social network for people who don’t care about social networks! It’s called groupmeh and it is a self-described “revolutionary, game-changing social network for the tragically apathetic.” The only thing is, when I hit the “Sign Up” button, along with entering my email, I was prompted to enter my reason for wanting to sign up. Didn’t care enough to type in a reason. Oh well.
Digitizing Corpses: Not sure I completely understand what is going on here, but it’s pretty weird, and I like it. Project 12:31 used the digital images of the corpse of Texas killer Joseph Paul Jernigan from the Visible Human Project to create some spooky new images. Wired
According to James Franco: Ironic actor (see his stint on General Hospital), creative writer, and now apparently social media expert James Franco says that social media is over. Don’t know if you’re right about this one, Franco. HuffPo
More Celebs Telling You What They Think: Jay-Z just launched a lifestyle website Life and Times. Be careful Jay-Z, Gwenyth Paltrow’s likability went WAY down after she started her obnoxious site GOOP. Gawker
Video of the Day: Snookimania!
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.