Profitable Facebook: MyCube is a new social network that can make you money. Launched out of Singapore by Swedish entrepreneur Staël von Holstein, MyCube is a social network meant to rival Facebook, but with a competitive edge; it gives users more privacy and control over their data. Von Holstein believes that people should see their data as valuable. Von Holstein has set up a payment system that allows users to charge for access to their data and other content they have created, or they can feature ads instead of charging users. Hmm. Not sure I like the sound of this. Social networks are already creepy and breed all sorts of bad habits (including, but not limited to social regression, superficiality, vanity, shamelessness, etc.). Adding finiancial gain into the mix seems like a bad, bad idea. Fast Company
The World Goes On: If you are reading this, unfortunately, you weren’t raptured. Hopefully you didn’t blow your life savings, quit your job, or say things you can’t take back now that the world didn’t end on Saturday. If you missed out on pre-rapture coverage, check out all of the rapture babble on Twitter. #iftheworldendsonsaturday was the world’s third most popular trending topic on Saturday. Mashable
The Church of Apple: Religious freaks, I mean fanatics, and Apple freaks have something in common. Using MRI scanning, scientists found that Apple fans’ brain activity when shown Apple related images is the same as when religious fanatics are show religious imagery. Apple addiction, it’s a disease. Gawker
Last Night’s Party: Were you at the Hackathon last night? OMG, what a crazy insane party! Redbull, computer codes, a bunch of nerds hunched over laptops into the wee hours of the morning. Which tech dork team will take the win? TechCrunch
Tumblr of the Day: Here’s something to cheer up the unraptured. Animals on Skateboards.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, which expands the features of youth-focused platforms, the league is engaging with fans in new, innovative ways through games, technologies, or just through creative social media engagement through a variety of creative tools and platforms. Creators are targeted within strategic verticals such as fashion, gaming, wellness, and music, as well as those from TikTok, SnapChat, Twitter, and Instagram focusing on humor, food, art, animals, or football-related content on and off the field
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.