Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Where MySpace Got it Wrong, Again: A year after News Corp’s failed attempt to relaunch MySpace — and three months after its subsequent sale to Specific Media — the unit’s ex-CEO Mike Jones has revealed his views on where the last-ditch effort went wrong for the once-dominant social network. The biggest mistake, Jones says, was retaining the MySpace brand. Despite the fact the product had changed, consumers’ views of it hadn’t, which ultimately killed its hopes of a turnaround. That, and a lack of focus on utility in favor of entertainment. CNN Money — Jack Marshall @JackMarshall
Networks Take to Twittering: Although cable channels have been leveraging viewers’ second screen involvement for some time, broadcast nets have been slower to embrace the new channels. Fox is looking to change that. Not only has the X Factor’s Simon Cowell, one of the program’s judges/producers, said that he reads and makes makes changes to the program based on fans’ tweets, but next week, when the program goes live, viewers will be able to tweet their votes. NYTimes — Anne Sherber @annesherber
A Pocketful of Data: Square is expanding its offerings in mobile payments in order to fend off the ever-intensifying challenge from the Google Wallet. Google Wallet has a rapidly expanding roster of retailers and mobile payment options, but its hindered by the fact that it’s only available on Android. Who will win this catfight? Google has data from search, and lots of it. Even if it can’t find a way to wrangle social search and data from its fledgling Google Plus effort and turn it into a mobile ecommerce empire, Google is still in the lead in connecting to consumers in real-time. Google’s dominance in search – and its potential to sign up the bulk of major retailers and brands to the Google Wallet because of that dominance – means that Square will have to find a way to match Google’s massive data capabilities in order to not get left behind. Mobiledia n– Carla Rover @carlarover
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
SponsoredHow Rumpl and Replacements got creative with CTV ad production and media buys
Sponsored by MNTN This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV […]
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.