Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Groupon Goes Upscale: One can only take so many leg-waxing offers, it seems. One of the knocks on Groupon has always been the low quality of its offers. And any subscriber knows there’s some truth to this. Meanwhile, higher-end services like Gilt have thrived. Now, Yipit has detected moves to go into the higher end with Groupon Reserve. The first deal, offered to some New York users, is a discount at the nice Italian restaurant Bice. The question is whether Groupon’s brand, which is often associated with leg waxing, can have credibility with high-end merchants, who can be forgiven for wondering if the association will hurt their own brands. Yippit — Brian Morrissey @bmorrissey
The Data Wars Have Begun: It was only a matter of time before the ad tech startup craze crossed over to data-driven social. Unthink and NextDoor are two startups hoping to shift consumers and their valuable data away from Facebook. Has this ever worked? It hasn’t yet for Google, and Google has considerably deeper pockets than Tampa-based Unthink, which promises to start a “social revolution.” One element that most pundits overlook is that the power of Facebook is its data, but that data comes from consumers. Consumers aren’t loyal to platforms, they’re loyal to their networks. If Unthink or any number of other “kill-the-beast-that-is-Facebook” startups can manage to get consumers to surrender their data en masse, they really might have the beginnings of a “social spring”. The Washington Post — Carla Rover @carlarover
Survey Says: Americans may be losing interest in the Occupy Wall Street movement. The proof? Google searches on the topic are way down, according to metrics from Google Trends. Even though traditional pollsters are reporting findings that don’t gibe with Google’s, and even though Google admits that the data is “subject to inaccuracies,” the search giant is nevertheless touting its metric as a “useful tool” for tracking not only social trends like OWS but also of keeping tabs on the path that new strains of influenza are taking across the globe. HuffPo — Anne Sherber @annesherber
Sony’s Four Screen Strategy: Sony has confirmed it’s buying Ericsson out of the pair’s handset-manufacturing joint venture, Sony Ericsson, in order to focus on a “four-screen strategy” incorporating TVs, PCs, tablets and cellphones. Historically, Sony has paid less attention to the content side of its business than it has hardware, but as media-owners and marketers become increasingly intrigued by the relationship between these devices, the company could be well placed to take advantage of that growing opportunity, enabling it to “more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another.” PaidContent — Jack Marshall @JackMarshall
‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
How social media managers are coping with the Twitter debacle
Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal.
‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Recruiters report that 'we've never seen a market quite like this' as tens of thousands of employees flood the market.
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity.
Member ExclusiveMedia Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.