Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
At Least Someone’s Making Money: According to ABC News, amid the multiple warnings about ad tech bubbles and the global slowing of ad spend, there is one company that is sitting pretty in ad tech: Google. No surprise there, but what it says about the so-called race against Google is telling. It seems everyone else is losing, big time. Yahoo is losing a lot of money in ad revenues, and so is Microsoft. It’s kind of a bloodbath out there, and yet Google has a big vulnerability — 96 percent of its revenue comes from advertising. If Facebook can keep moving forward into Google’s territory – enabling social search and ramping up its ad tech – then every bite from its competitors will hurt the company, a lot. Google might not end up like MySpace, but it may become the next Yahoo unless it can hold off the Facebook army. ABC News— Carla Rover @carlarover
Another One Bites the Dust: BuyWithMe, one of the larger also-rans in the daily deals universe, has been purchased by the Gilt Groupe, the parent of a number of luxury deals sites, including Gilt City and Jetsetter. The purchase seems to indicate that neither company has been able to create and exploit enough of a niche to compete against Groupon and LivingSoclal. BuyWithMe competed head to head with Groupon, offering half-price manicures via email but, because it has a national presence, does offer the Gilt Groupe a much larger footprint that it has currently. In what would seem to be very bad news for BuyWithMe employees, in an unrelated move, last week Gilt laid off about half of its staff. cnet— Anne Sherber @annesherber
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling. For many, these challenges can appear to be out of control, leaving programmatic teams asking the question, “how can we fix it?” A redundant, multiple-step process […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.