Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Channeling Charlie: Microsoft’s Steve Ballmer recently announced that Microsoft is “winning, winning, winning” against Google in the battle to move businesses to the cloud with its latest Office 365 productivity suite. According to Ballmer, this latest version is being adopted eight times faster than its last version, and that equals a win against Google’s efforts in the area. The problem with Ballmer’s analysis is that although Microsoft has serious muscle in analytics and business productivity, Google is the dominant player in search, and search is at the core of consumer data and lots of critical business intelligence. No matter what Microsoft does, or how many suites it releases, it can’t make a dent in Google until it begins to impact its search standing much more seriously. Wired — Carla Rover @carlarover
Has Microsoft Missed The Tablet Boat? As Microsoft adapts the the next iteration of its Windows operating system to accommodate tablets and other “post-PC” devices, some are suggesting it might already be too late to the party, following market entries from Amazon, Samsung, and RIM’s BlackBerry among others. According to a new Forrester report on the outlook for Windows 8, tablets based on the new OS now face a bigger challenge having entered the market late and must provide consumers with an even better, more differentiated experience in order to succeed. Forrester — Jack Marshall @JackMarshall
More Privacy, Less Effective Ads: The FTC has extracted a settlement with Facebook around issues of user privacy. The settlement, which closely resembles the settlement the FTC inked with Google’s Buzz, insures that the social media platform will inform users before changing privacy settings in the future so that users don’t end up making public more information than they want to. It may be good news for consumers, but according Forbes, it’s a decidedly mixed bag for marketers. The reason that Facebook is so attractive to brands is that it enables them to reach consumers in a very personal way. Facebook provides marketers with not just the behavioral data available from many websites and ad networks, but with personal data provided by users. If the platform can no longer provide brands with that very valuable data, the value of the site as an advertising medium may change. Forbes— Anne Sherber @annesherber
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow premium programmatic video is evolving
Leo O’Connor, senior vice president, advertising, Paramount Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path. This is certainly the case with programmatic advertising and the rise of streaming. Audiences want the freedom to watch content however […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.