Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Advertising’s Talent Shortage: The ad world has a supply-demand imbalance. Basically it has far too many people trained in the old ad world and far too few in the new data-fueled world. The New York Times revisits an issue Digiday has covered in the past. The challenge for the ad world is that it can’t just retrain its existing workforce. Many of them are in jobs that aren’t coming back. The new workforce — quants, analysts, engineers — will come from outside its ranks. It is also less likely to be drawn to the liberal arts world of advertising. There’s the problem. NYT — Brian Morrissey @bmorrissey
Damning with Faint Praise: While not actually adding to the cacaphony of criticism being piled on Groupon these days, the chair of Chinese Internet company Tencent Holdings, which partners with the daily deals giant in a Chinese coupon company, was circumspect about the future of the joint venture that operates the webiste Gaopeng.com. Tencent’s chair, Pony Ma, suggested that the company has not found success in China because the “China market is totally different from the U.S. or other markets.” The lukewarm response will certainly give investors considering the company’s IPO additional pause. Wall Street Journal- Anne Sherber @annesherber
Ubuntu Throws its Hat in the Mobile OS Ring: The mobile ad industry continues to struggle with standardization issues, not least around the range of operating systems currently on the market. Though Apple’s iOS and Google’s Android are the focus of the majority of advertisers and ad vendors, there’s also BlackBerry OS and Windows Phone 7 to consider, for example. Potentially complicating matters further, Ubuntu Linux developer Canonical has announced it too plans to play in mobile and intends to launch a version of its OS for smartphones, tablets and TVs to directly compete with the likes of iOS and Android. ZDNet — Jack Marshall @JackMarshall
— Carla Rover @carlarover
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?