Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Moot is Unimpressed: Facebook and Google might be the belles of the ball with investors, advertisers and hundreds of millions of consumers, but they’re doing it wrong, according to Christopher Poole, better known as Moot, the founder of Internet meme site 4chan. In Poole’s view, the Internet giants have a confused and disingenuous view of identity. To them, their social networks are a mirror of who people are. That’s obviously untrue, unless everyone has the fabulous lives they choose to share on Facebook. Poole is an advocate of anonymity, a feature that is a bedrock of 4chan and has fed its creativity as well as its seedier aspects. This is a debate that isn’t going anywhere anytime soon as society grapples with what it means when a couple of huge private, for-profit companies wield so much power over personal identity. ReadWriteWeb — Brian Morrissey @bmorrissey
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.