Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
What, No Alliance for Condé?: Condé Nast is the latest media company to go the private exchange route. This immediately brings to mind three things. For one, it’s a nice win for Admeld, the supply-side company powering the exchange. It signals that Google’s pending acquisition of Admeld hasn’t handcuffed it in the market. Secondly, it’s a mild blow to the the portal alliance to have an old school media company like Condé essentially reject the group to do its own thing. Thirdly, does Condé have enough excess inventory to make this worthwhile for most buyers? Are there enough unsold impressions on the sites for brands like Vanity Fair and the New Yorker to excite a DSP looking for auto-intenders? Ad Age— Mike Shields @digitalshields
How publishers can prevent cyberattacks after Fast Company’s hack
Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches.
How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
SponsoredWhy online search is foundational for a post-cookies environment
A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.