Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
YouTube’s Part-Time Hollywood Celebs: YouTube wishes that it had put a lid on all these “Google Courts Hollywood” stories, because as it turns out, its new YouTube channel lineup isn’t as Hollywood/TV rich as originally billed. First of all, while 100 new channels are nothing to sneeze at, Steven Spielberg and George Lucas aren’t exactly ditching their latest movie projects to churn out YouTube channels. Meanwhile, Ad Age dug into some of the celebrity-driven channels that are part of the new 100-channel lineup and found that there isn’t as much there as one might have thought. Ashton Kutcher has no plans to appear on his channel. Nor does Madonna. Meanwhile, Shaq is only going to appear in about three of the planned 350 episodes on his channel — which doesn’t even go live until July. One wonders, what is Shaq doing exactly? He’s retired, and the NBA is locked out anyway. Get to work, big fella! Ad Age — Mike Shields @digitalshields
Still Losing, Just More Slowly: For the once-dominant AOL, the news was kind of not bad. Global ad revenues are up, due largely to the acquisition of the Huffington Post, and, according to CEO Tim Armstrong, the site had its “lowest rate of decline in five years.” But there are still weights around AOL’s ankles, including Patch and the unit that sells Internet service to consumers (does anyone still pay for AOL?). NYT— Anne Sherber
Who Verifies the Verification Companies?: The IAB has realized that nobody is minding the ad minders. The group is calling for an audit of ad verification companies. Ad verification companies have in the past been accused of shoddy monitoring and even outright fraud. Now, as privacy legislation is mulled by the White House, and brands are increasingly aware that where an ad is placed is just as important as the ad itself, the group is suggesting a standardization of practices. Finally, the IAB is realizing that a badge is just a bunch of pixels. Clickz — Carla Rover @carlarover
FT Grows Subs With Mobile Web App: The Financial Times officially pulled its content from Apple’s AppStore in August, after the pair failed to come to an agreement over the processing of in-app subscription payments. Following the spat, the FT instead began driving users to its HTML5-based Web, and that move appears to be paying off. The switch has had little effect on the growth of the FT’s mobile subscriber base, suggesting native apps might not be the be-all and end-all for subscription-based content on mobile and tablet devices. PaidContent — Jack Marshall @JackMarshall
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.