Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Good News for Gurus: If Altimeter analyst Jeremiah Owyang is to be believed, the head of social media position at some companies can go for upwards to $350,000 a year in compensation. Owyang is told by recruiters that the positions require an MBA and 10 years experience. I assume that’s a decade of experience in business, since 10 years ago, social media consisted of some sketchy chat rooms and Geocities. Needless to say, Owyang’s pronouncement was met with howls of disbelief in the Twittersphere. Scott Henderson, managing director of cause marketer Causeshift, responded: “Will they accept rockstar and ninja certification in lieu of MBAs?” @jowyang — Brian Morrissey @bmorrissey
Google+ vs. Facebook Pages: Google rolled out brand pages for Google+ today, as well as a feature called Direct Connect, which makes it easy for users to find brands on the social network via Google search. Looking for Toyota? Typing +Toyota in the search bar will take you directly to the brand’s official Google+ page, for example. It’ll be interesting to see if the introduction of Direct Connect has an impact on marketers’ Facebook pages. If enough users adopt the feature, it could lead to a drop in traffic to Facebook, and encourage marketers to take their Google+ presence more seriously as a result. Mashable — Jack Marshall @JackMarshall
Will Groupon’s Investors Develop Coupon Fatigue?: In the wake of Groupon’s higher-then-expected market cap, a report from Forrester Research is extremely critical of the daily deals and flash sale businesses. According to Sucharita Mulpuru, the analyst who authored the report and who was very vocal in her criticism of Groupon’s IPO in the days leading up to the stock issue, more than one third of consumers who subscribe to daily deals emails have never purchased a deal. Additionally, there is evidence that rather than creating incremental sales, daily deals actually cannibalize existing business. More than half of subscribers who purchase deals, particularly for restaurants and clothing stores, are current customers, not new business. Forbes — Anne Sherber @AnneSherber
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow premium programmatic video is evolving
Leo O’Connor, senior vice president, advertising, Paramount Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path. This is certainly the case with programmatic advertising and the rise of streaming. Audiences want the freedom to watch content however […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.