Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Is Groupon Looking a Little Amazonian?: The New York Times weighs in on Groupon’s insistence on forging ahead with an IPO, even as the company’s valuation drops by the day. Despite comparisons between naysayers taking potshots at Groupon and the negative press that Amazon received during its IPO 10 years ago, the Times piece, which comes on the heels of similarly themed pieces in the Wall Street Journal, Businessweek and the Huffington Post, suggests that even at the now-reduced price of $11 million, the company is overpriced. That $6 billion offer from Google that Groupon spurned earlier this year is probably looking pretty good right about now. NYT — Anne Sherber
Zynga Plays the IPO Game: Zynga may be set to launch the mother of all overblown IPOs, if it goes through with a rumored bid for Silicon Valley immortality a week before Thanksgiving. Zynga’s key appeal to investors is that it offers a massive audience via Facebook, as well as what passes for successful advertising these days: a roster of online games connected to the portable social graphs of engaged consumers. Zynga might not have an enduring business model if it can’t expand beyond faddish games, but it does boast a seamless connection with Facebook and highly brandable content with a wealth of real-time data on users. Add a few billion to that, and Zynga might end up outgrowing the Facebook farm. Reuters — Carla Rover @carlarover
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow premium programmatic video is evolving
Leo O’Connor, senior vice president, advertising, Paramount Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path. This is certainly the case with programmatic advertising and the rise of streaming. Audiences want the freedom to watch content however […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.