Each day we’ll provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Web Video Bonanza: Web video is piping hot. Venture and private equity dollars are pouring into the Web video market — $236 million in the third quarter, the most since the second quarter of last year, according to VideoNuze. What’s interesting is that nearly all of this cash is flowing into infrastructure and ad technology, not video content. That would seem to indicate that there is a lot of faith in the idea that consumers’ video content isn’t likely to slow down — but that technology, not quality, will be the ultimate solution to better monetization. VideoNuze
Google+ Woes: The hype cycle has been in full effect with Google+. For about a month, you couldn’t escape the din of the tech elite declaring it the Next Big Thing. And then, naturally, it was just as quickly declared a failure. There’s more bad news for Google+, this time from the inside. At The Huffington Post, there’s a story that one of Google’s own engineers has described the “Facebook killer” as a “pathetic afterthought” and “knee-jerk reaction.” Ouch. The good news is the engineer, Steve Yegge, used Google+ for the diatribe. HuffPo
Dentsu’s podcast celebrating Black empowerment tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.