Reading List: Beware of the Cyberazzi

Each day we’ll provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.

Beware Cyberazzi: FTC chairman Jon Leibowitz has coined a new term for those scooping up: cyberazzi, a take on paparazzi. He had this to say in a speech posted on the FTC site: “A host of invisible cyberazzi – cookies and other data catchers – follow us as we browse, reporting our every stop and action to marketing firms that, in turn, collect an astonishingly complete profile of our online behavior. Whenever we click, so do they.” That kind of rhetoric should give some in the industry heartburn. The safe money has been on the FTC mostly giving the online ad industry a pass on onerous regulation, even if federal regulators aren’t completely thrilled with self-regulation efforts to date. FTC
Brian Morrissey @bmorrissey
Mobile on the March: As mobile advertising moves beyond nascence, marketers are starting to dedicate more than just paltry test budgets to the medium. In light of that fact, PHD’s Sal Candela asks why the industry isn’t doing more to address one of the major issues inhibiting its growth: the continued lack of mobile-specific creative. As Steve Jobs once said, mobile ads still suck — for the most part. HuffPo
Jack Marshall @jackmarshall

Web Video Bonanza: Web video is piping hot. Venture and private equity dollars are pouring into the Web video market — $236 million in the third quarter, the most since the second quarter of last year, according to VideoNuze. What’s interesting is that nearly all of this cash is flowing into infrastructure and ad technology, not video content. That would seem to indicate that there is a lot of faith in the idea that consumers’ video content isn’t likely to slow down — but that technology, not quality, will be the ultimate solution to better monetization. VideoNuze

Mike Shields @digitalshields

Google+ Woes: The hype cycle has been in full effect with Google+. For about a month, you couldn’t escape the din of the tech elite declaring it the Next Big Thing. And then, naturally, it was just as quickly declared a failure. There’s more bad news for Google+, this time from the inside. At The Huffington Post, there’s a story that one of Google’s own engineers has described the “Facebook killer” as a “pathetic afterthought” and “knee-jerk reaction.” Ouch. The good news is the engineer, Steve Yegge, used Google+ for the diatribe. HuffPo

Brian Morrissey @bmorrissey

What’s Next for eBay: eBay CEO John Donahoe has said that he sees a $10 trillion opportunity in the next wave of e-commerce. Consumer data is what eBay is after, and Facebook holds the world’s motherlode of identities and real-time interactions. If Google can’t manage social commerce with all of its wealth and search resources, eBay and Facebook will happily endure a shotgun wedding to challenge the Google-verse. Reuters
Carla Rover @carlarover
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