Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Bubble, What Bubble?: Yelp is filing for an IPO, and potential valuations are rumored to be somewhere around $1 billion. Local, despite every pundit on the planet bemoaning the tech bubble, is still very hot. That said, so was MySpace a while back — but MySpace didn’t have a strong local angle. Yelp’s appeal is its reservoir of consumer data in the form of reviews that house a goldmine of info for geo-focused marketers, and that may be just enough to woo Wall Street. Bloomberg — Carla Rover @carlarover
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.