Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Twitter Plays the Activist Card: Twitter announced today the acquisition of Whisper Systems, a micro-startup that creates technology that protects texts and mobile calls from third-party prying eyes. Twitter’s role in the Arab Spring was roundly trumpeted by the press this year and brought the company out of Facebook’s shadow, a bit. Perhaps with an eye to contrasting Facebook’s fairly open relationship with monitoring agencies, the company is making moves towards being branded as an activist-friendly platform with the ability to employ privacy controls, via tech like that of Whisper Systems, that may stump the dictatorship, ruler or whoever is on the wrong side of the crowds. WSJ — Carla Rover @carlarover
Facebook Under Fire in Europe: As the volume of user information harvested by Facebook continues to grow, the social network could soon find itself subject to substantial privacy-related scrutiny in Europe. The company collects an array of information about its users for ad targeting purposes, but isn’t always transparent about how the data is used according to the Commission’s vice president Vivianne Redding. As a result, a new directive set to be introduced in January could ban targeted advertising on the site altogether unless users specifically allow it. Telegraph — Jack Marshall @JackMarshall
The Coal Mines of Silicon Valley: As Zynga slouches toward its IPO, there are signs that many of the social gaming giant’s employees are not happy campers. Even as Silicon Valley deals with a shortage of programmers by extending ever more outrageous offers to kids a month out of Stanford, Zynga’s employees are missing the coddling and freebies that their counterparts receive at other companies. Meanwhile, competitors are waiting until the company’s IPO is finally issued so that employees can cash out their stock before jumping ship. NYT — Anne Sherber @annesherber
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow premium programmatic video is evolving
Leo O’Connor, senior vice president, advertising, Paramount Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path. This is certainly the case with programmatic advertising and the rise of streaming. Audiences want the freedom to watch content however […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.