Nick Dention, New Media Traditionalist?: There was a time when Gawker chief Nick Denton served as the bete noire of the publishing world. Gawker was known for aggregating content, publishing rumors, even stalking celebrities. But it turns out Denton isn’t that out there. In fact, his New Years memo to his troops reveals that the ex-Financial Times reporter is more of a media traditionalist than you’d think. He believes “the best optimization technique is something as old as journalism itself: the shocking truth and the authentic opinion.” New York Observer — Brian Morrissey @bmorrissey
A Bedeviling Problem:Digiday first pointed out AOL’s under-use of its well-received Project Devil ads last August. Now, according to a report by Business Insider, analyst Ben Schacter of the Macquarie Research Group found that AOL’s employment of Devil ads actually fell off last year. And worse, in Q4 of last year, the AOL home page didn’t feature a single Devil ad. Yikes, how did this happen? The industry seemingly fell in love with the idea of bigger, better, bolder ads over the past few years as part of an effort to bring on more big brands and elevate CPMs. TechCrunch was supposedly selling Devil ads for $67 CPMs. Yet you almost never see them. And after AOL announced last year that Hearst was going to be the first of many publishers outside the AOL family to start utilizing Devil ads, it’s been awfully quiet. The question is, did AOL fail to execute Devil ads on its own properties? Or did brands not take to them, knowing they could get so much other cheap inventory all over AOL and the Web? Did AOL err by not going cold turkey? Business Insider— Mike Shields @digitalshields
The Year Ahead for Facbeook and Google: Many industry predictions are real yawners. Federated Media chairman John Battelle has some pretty good ones. His prediction list includes Facebook rolling out an ad network and making a $1 billion acquisition. He also thinks Google will crack down on the Wild West that is its Android operating system while struggling through a tough year. Seachblog — Brian Morrissey @bmorrissey
Google’s $4 billion Mobile Ad Business: Having racked up $2.5 billion in mobile ad sales in 2011, Google could be on track to generate more than $4 billion from the channel this year, according to Piper Jaffray analyst Gene Munster. Though the mobile ad pie continues to grow, so too does Google’s share thanks to its market-leading display network AdMob and its near monopoly in mobile search. Google’s dominance could make it increasingly difficult for rival mobile ad firms to compete it in 2012 as it continues to benefit from advantages afforded by its scale and well-established desktop ad businesses. Eweek — Jack Marshall @JackMarshall
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.