Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Facebook’s Not Google and That’s OK: This is hardly earth-shattering news to people in the advertising world, but search is a more powerful indication of intent than socializing. Henry Blodget of Business Insider hits on this in a post that looks at Facebook’s challenge in building an ad business to rival Google. His points are correct — search is matching up advertisers with people actively expressing their interests while social doesn’t have that signal — he’s also mixing apples and oranges. Facebook’s big ad opportunity is in generating demand, not necessarily harvesting it. That’s why it is leaning so heavily on sponsored stories as a way to make real social recommendations into an ad product. That’s far different from a search ad mixed to a query. His point that advertising “where people hang out” is far less valuable than search is untrue; just look at the booming TV business. Business Insider — Brian Morrissey @bmorrissey
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.