Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Facebook’s Not Google and That’s OK: This is hardly earth-shattering news to people in the advertising world, but search is a more powerful indication of intent than socializing. Henry Blodget of Business Insider hits on this in a post that looks at Facebook’s challenge in building an ad business to rival Google. His points are correct — search is matching up advertisers with people actively expressing their interests while social doesn’t have that signal — he’s also mixing apples and oranges. Facebook’s big ad opportunity is in generating demand, not necessarily harvesting it. That’s why it is leaning so heavily on sponsored stories as a way to make real social recommendations into an ad product. That’s far different from a search ad mixed to a query. His point that advertising “where people hang out” is far less valuable than search is untrue; just look at the booming TV business. Business Insider — Brian Morrissey @bmorrissey
How clients are dictating agencies’ return to in-person work
As we continue redefining work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.
Why BeReal poses security risks at work
Part of BeReal's appeal and its differentiation from other social media platforms is the spontaneity and lack of planning for what is shared. But that presents its own challenges.
Apple, Spotify podcast feeds pose challenges for growing subscriptions
Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
Media Briefing: Publishers prepare for an earlier holiday shopping season
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events.
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.