Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
News Corp. Plays Santa With Apps: Hoping to capitalize on the raft of tablets and smartphones that’ll be gifted this weekend, News Corp. is offering free access to the Android and iPad versions of its UK-based Sunday Times publication. It’ll be the first time in the paper’s history that it will publish on Christmas Day, but the company hopes the move will drive sales of the apps following the free taster, at £1.99 per issue. PaidContent — Jack Marshall @JackMarshall
Stick a Pinterest in that Website Please: Pinterest, a social networking and pinborading site on which members collect photos and links to products that they especially like, has been growing like a weed. New data from Hitwise demonstrates the uptick: Pinterest attracted 11 million visits, up almost 40-fold from just six months ago and is now one of the top 10 social networking sites Hitwise tracks. The site has become a daily habit for many of its users who skew female, between 25 and 44 years old. TechCrunch — Anne Sherber @annesherber
Wall Street Doesn’t Buy the Hype: It might seem Wall Street loves all tech stocks, but it’s down on some. Check out the online advertising company stocks that Goldman Sachs is betting against. SeekingAlpha –Carla Rover @carlarover
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.