In advance of Digiday’s Data Marketing Summit in Deer Valley, Utah Dec. 4-7, Digiday has teamed with
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At Monster, we use our relationships with our partners to help put the appropriate content in front of users. We are just scratching the surface of the value that publishing partners can provide, but the initial results have been strong enough to warrant pushing forward. Understanding that a site visitor has been on a partner site, or been on a specific area of a partner site allows us to provide more personalized content and offers, driving engagement, adoption and interaction.
In addition, we have been working with several vendors that provide insight into our audience makeup and attributes that we didn’t have before. Sharing analytics of your respective audiences with your partners and vice versa can help both businesses grow faster than they could individually, and helps create a stronger bond between these partners.
We exist in a data driven industry, and it is in our of all best interests to ensure that we are using all available sources of data to provide better relevancy, content, promotions and advertising to our existing and potential audiences.
Now, it’s your turn. Take our survey and you’ll receive a full analysis of the answers we receive. And, in addition, respondents will be entered for a full VIP pass to DMS. Finally, if you know you’re ready for a deeper dive, you can take Acxiom’s full interactive assessment now.
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