At the Digiday Publishing Summit last month in Vail, Colorado, and the Digiday Publishing Summit Europe in Monaco in February, we sat down with 133 publishing executives to learn about how they are diversifying their revenue. Check out our earlier research on where retailers sell most of their products here. Learn more about our upcoming events here.
- There are three revenue streams that the majority of publishers uses, according to two Digiday surveys.
- Licensing technology was the least common revenue source.
- Over one-third of companies sell consumer data.
Following the collapse of the pivot to video and Facebook’s algorithm change that killed off LittleThings, Rare and Cooking Panda, 2018 has been characterized by publishers pursuing multiple revenue streams. Based on Digiday’s surveys, three revenue sources — display advertising, video advertising and branded content — are used by the majority of publishers.