Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @Digiday.
Meet the ‘Acceptable Ad’: The biggest challenge for advertising in a user-is-in-control era is how to make it useful and even welcome. That’s no mean feat. Consider that there will be over 4 trillion online display ads alone served in 2012. How many are actually welcome by users? Adblock Plus was founded to solve the problem of online ads that gave users no value. The New York Times reports it is now pivoting a bit to not block all banners, but to let through “acceptable” ones. As was once said to me, “Sounds like communism, great on paper but not so much in execution.” There’s much debate about what exactly is an acceptable ad. The problem is what’s acceptable and welcome to one person isn’t to another. NYT — Brian Morrissey @bmorrissey
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.