The name of the game nowadays for brands is speed and agility. Real-time marketing might be overblown, but jumping on news in a non-cheesy way can pay dividends.
Sports sticker maker is the latest case study in this approach. It had a golden opportunity fall into its lap late yesterday afternoon when the New England Patriots signed controversial QB/evangelist Tim Tebow. Last week, Fathead caused a bit of a stir on Reddit with a sponsored post that responded to a customer who accidentally got shipped a Tebow poster rather than the Patriots QB Tom Brady.
With Tebow and Brady now together, cosmic forces aligned. Fathead, surely at the urging of Reddit’s sales team, got up a fairly clever ad.
So far, Redditors like the move. In fact, judging from the comments, they appreciate brands that actually participate in the community and do so with a sense of humor. There might be a lesson there.
-
Why a sports betting company will brand the new train line to MetLife Stadium
As part of this effort, a variety of print and digital assets have been developed, as well as the official rebranding of all of the NJ Transit system's signage and advertising to accommodate the new rail line. A clear understanding of the financial agreement was not provided.
-
How Squarespace is marketing more directly to the creator economy
With new features and ads, Squarespace is the latest tech company to market more directly to creators
-
Member ExclusiveMarketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early
Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
Member ExclusiveDigiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?
There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie.
-
‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have got some thanks to data clean rooms.
