NikeID meets Pokemon characters for ‘PokeID’

You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.

PokeID is a Tumblr that features designs of different Nike shoes in the colors of specific Pokemon characters made using NikeID, the service that lets customers personalize and design their own Nike merchandise.

Read the rest of this story on Glossy.co.

More in Marketing

OpenAI is hiring engineers, not ad sellers, first to build its ad business

OpenAI is focused on constructing the machine before worrying about selling what comes out of it.

A step toward compliance: the creator economy addresses disclosure and liability risks

The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and increase creator accountability.