Insights from CTV leaders at Dentsu, Horizon Media and more

You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.
PokeID is a Tumblr that features designs of different Nike shoes in the colors of specific Pokemon characters made using NikeID, the service that lets customers personalize and design their own Nike merchandise.
Read the rest of this story on Glossy.co.
More in Marketing

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.

Bold Calls for the back half of 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.