Harry Potter fans have a new way to step out of their mundane muggle existences and into the world of wizards and spells thanks to Warner Bros. and Google. The London Warner Bros. set of Diagon Alley, the wizarding world’s main shopping are, is now a destination on Google Street View. No floo powder required.
The studio reportedly took six months to create over 20,000 products to put on the shops’ shelves so fans can take a virtual tour of storefronts like Ollivanders Wand Shop, Gringotts Wizarding Bank and Weasley’s Wizard Wheezes – though if you need someone to explain what that last sentence means, then maybe this story isn’t for you.
This isn’t the fist time cool places have appeared on Google Street View. This past spring, U.K. window brand Safestyle UK created interactive digital experience called “The Secret Door,” which uses Google Street View to take you through a portal and inside random, interesting places on Google Maps, like the Thousand Pillar Temple in Hanamkonda, Andhra Pradesh.
More and more brands are taking advantage of the Google Maps API to create personalized Web app experiences, like Burberry’s “Burberry Kisses” Web app, which lets users send digital kisses and shows the kiss’s journey from the sender’s location to the recipients’ using Google Street View images.
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