From exposing irritating digital media archetypes to Bank of America’s Twitter Mishap and GIF’ing the Buzzfeed backlash, Digiday poked the industry underbelly this week. Here is some of the best of what you may have missed.
1. Bank Of America’s Epic Twitter Fail
Even though Bank of America’s Twitter feed isn’t run by bots, it sure looked like it a few days ago. At least one human staffer posted laughably off-topic canned responses to anti-bank anger in this brand social media disaster.
2.The Ad Tech Shakeout is Coming
Not all ad tech companies are alike. Many are unprofitable, and only time will show those that have sustainable business models from companies that might be piggy-backing on the market.
3. The 10 Worst People in Digital Media
Stereotypes exist for a reason. Whether it’s the delusional media planner or the douchebag agency creative, Digiday’s Jack Marshall offers an anatomy of the archetypes.
4. Retailers Knock Down Walls Between In-Store and Digital
Retailers like Sephora, Target, Ikea, and Home Depot are figuring out how to take mobile retail experiences right into the story with custom apps. Brick-and-mortar stores may sometimes be large and overwhelming, but these apps help customers navigate and provide opportunities to offer assistance.
5. 9 Incredible Examples of The BuzzFeed Backlash
When something gets as big as quickly as BuzzFeed has, it will inevitable experience a bit of pushback. For the social content engine, July 2013 may go down in history as the month the BuzzFeed backlash reached its tipping point.
Be sure to follow our Twitter feed for more Digiday stories this weekend.
Image via Shutterstock
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
Member ExclusiveMarketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.
After Kim Kardashian’s SEC settlement, influencers working with brands could face more scrutiny – and fines
On Monday, the SEC announced it had reached a $1 million settlement with Kardashian over her 2021 post promoting the crypto asset EthereumMAX.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Productivity app Notion goes global with OOH efforts
As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
Member ExclusiveDigiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.