Digiday Magazine Issue 13

DTC Era

• DTC gold rush leads to the rise of holding companies

• ‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin

• In streaming video, direct-to-consumer is a lie

marketing

• ‘We’ve taken more control’: Heineken’s media chief on building capabilities across all its businesses

Marketing on Platforms

• S4 Capital’s Martin Sorrell: ‘Direct-to-consumer is a symptom of the disease’

• Why Fernando Machado is the most-loved CMO in advertising

media transparency

• ‘We’re a brand-safety haven’: Hearst UK chief wants to win the brand safety war

Retail Revolution

• How companies like Stitch Fix, Rent the Runway and Jetblack are changing the way retailers work with brands

• As fast fashion falls out of style, H&M looks to reinvent itself as a champion for the environment

• ‘The long game’: Wayfair tries to find a retail lane in the Amazon age

• The end of DTC: Digitally native brands are acting like normal brands

Publishing in the Platform Era

• ‘Breakfast is a scam’: A day in the life of Barstool Sports founder Dave Portnoy

• Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

Transparency

• ‘Comcast made it clear we would run ourselves independently’: Sky’s Debbie Klein on life after the Comcast acquisition

Video Anywhere

• The TV revolutionaries: 15 people remaking the television industry

Digiday+

• ‘It’s just not what people go to Facebook for’: Despite struggles, Facebook isn’t giving up on Watch

• Avon calling: The storied marketer looks to reinvent itself through a digital lens

• The deconstruction of the MCN: As YouTube matures, middlemen lose ground

• Former Amazon sales exec Jeremi Gorman is bringing new energy to Snapchat

• ‘Do brands ever check on the welfare of influencers?’: YouTube stars confront mental health issues

• Why a large-scale bundle could be the only hope for the subscription efforts of mid-tier publishers

• ‘The middle is going to struggle’: In TV and entertainment’s race to the top, some get left behind

• The brand builder: How David Jones became a reformed agency exec

• Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media

• Why it’s not all doom and gloom in digital media