WTF Programmatic

The programmatic landscape continues to confuse newbies and vets alike as jargon spreads and clings. Our WTF series puts the nitty gritty of programmatic and advertising into lay terms everyone can understand.

WTF Programmatic

WTF is Google’s Privacy Budget?

August 19, 2021 | By Kate Kaye
WTF Programmatic

WTF is NewsPassID?

March 24, 2021 | By Max Willens
Sponsored

What gaming habits reveal about media consumption

By Activision Blizzard
WTF Programmatic

‘Stories don’t equal fluff’: Why narrative spins, not fundamentals, are driving the ad tech stock market

March 3, 2021 | By Seb Joseph
The Programmatic Publisher

WTF is trust.txt?

February 19, 2021 | By Max Willens
WTF Programmatic

Cheatsheet: PubMatic plots path to growth as a public ad tech vendor

December 10, 2020 | By Seb Joseph
Business of TV

WTF is creative separation?

September 8, 2020 | By Tim Peterson
WTF Programmatic

WTF is redirect tracking?

August 10, 2020 | By Tim Peterson
WTF Programmatic

‘Work together around an open solution’: As Rubicon and Telaria rebrand as Magnite, the SSP sets out to rival the walled gardens

July 6, 2020 | By Seb Joseph
WTF Programmatic

WTF are post-auction discounts?

April 2, 2020 | By Seb Joseph
WTF Programmatic

WTF is the CCPA’s definition of sale?

February 7, 2020 | By Tim Peterson
WTF Programmatic

WTF is Google’s Privacy Sandbox?

January 17, 2020 | By Seb Joseph
WTF Programmatic

WTF is Chrome’s SameSite cookie update?

January 3, 2020 | By Lara O'Reilly
WTF Programmatic

WTF is CCPA’s service provider designation?

December 4, 2019 | By Tim Peterson