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Media Briefing: The media industry’s top trends at the moment
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Transparency

Transparency

Digital has forced marketers to be more vigilant about where their money is going and how it is working, making once-opaque practices come under scrutiny.

  • Transparency

    Confessions of a media agency veteran: Hidden programmatic fees ‘must stop’

    by Grace Caffyn
  • Transparency

    Why ad fraud is a mess in China

    by Yuyu Chen
  • Transparency

    Confessions of a Chinese programmatic exec.: ‘Trading desks are 10 times shadier here than in the U.S.’

    by Yuyu Chen
  • Transparency

    Media agencies are tweaking their pricing models to win big clients

    by Yuyu Chen
  • Transparency

    ANA Confessions: Who’s to blame for transparency problems?

    by Yuyu Chen
  • Transparency

    McDonald’s will start auditing its media contracts

    by Yuyu Chen
  • Transparency

    With focus on transparency, barter agencies get more scrutiny

    by Yuyu Chen
  • Transparency

    Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

    by Yuyu Chen
  • Transparency

    Confessions of a programmatic vet: ‘It’s such a mess right now.’

    by Yuyu Chen
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