Transparency

Transparency

Digital has forced marketers to be more vigilant about where their money is going and how it is working, making once-opaque practices come under scrutiny.

Transparency

Confessions of a media agency veteran: Hidden programmatic fees ‘must stop’

by Grace Caffyn
Transparency

Why ad fraud is a mess in China

by Yuyu Chen
Transparency

Confessions of a Chinese programmatic exec.: ‘Trading desks are 10 times shadier here than in the U.S.’

by Yuyu Chen
Transparency

Media agencies are tweaking their pricing models to win big clients

by Yuyu Chen
Transparency

ANA Confessions: Who’s to blame for transparency problems?

by Yuyu Chen
Transparency

McDonald’s will start auditing its media contracts

by Yuyu Chen
Transparency

With focus on transparency, barter agencies get more scrutiny

by Yuyu Chen
Transparency

Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

by Yuyu Chen
Transparency

Confessions of a programmatic vet: ‘It’s such a mess right now.’

by Yuyu Chen

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