Transparency

Digital has forced marketers to be more vigilant about where their money is going and how it is working, making once-opaque practices come under scrutiny.

Transparency

‘Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives

by Seb Joseph
Transparency

‘Comcast made it clear we would run ourselves independently’: Sky’s Debbie Klein on life after the Comcast acquisition

by Lucinda Southern
The Programmatic Marketer

‘It was always a problematic child’: What went wrong for Sizmek

by Jessica Davies
Sponsored

Report: Why consumers are frustrated with mobile streaming

Sponsored by Penthera
Transparency

‘Fear of the screenshot’: Candid thoughts of ad buyers at the Digiday Media Buying Summit

by Shareen Pathak
Transparency

When it comes to agencies, brands care more about cost than transparency

by Seb Joseph
Hershey’s is pitching a ‘clean room’ for data sharing to retailers

by Seb Joseph
Seeking clarity: How Unilever tackles cross-platform measurement

by Seb Joseph
Transparency

‘No ax to grind’: Ebiquity positions itself as a CMO’s best friend

by Shareen Pathak
As more PR moves in-house, ROI rises in importance

by Ilyse Liffreing
The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

by Seb Joseph
The Confessions

Confessions of a publishing sales executive: ‘It’s transparency overkill’

by Jessica Davies
The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push

by Tim Peterson
Transparency

‘Agency scale has moved from buying power’: WPP looks to break with tradition

by Seb Joseph
Transparency

Confessions of a media agency exec: ‘Transparency is a slippery thing’

by Shareen Pathak

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Transparency

Transparency

‘Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives

Transparency

‘Comcast made it clear we would run ourselves independently’: Sky’s Debbie Klein on life after the Comcast acquisition

The Programmatic Marketer

‘It was always a problematic child’: What went wrong for Sizmek

Sponsored

Report: Why consumers are frustrated with mobile streaming

Transparency

‘Fear of the screenshot’: Candid thoughts of ad buyers at the Digiday Media Buying Summit

Transparency

When it comes to agencies, brands care more about cost than transparency

Hershey’s is pitching a ‘clean room’ for data sharing to retailers

Seeking clarity: How Unilever tackles cross-platform measurement

Transparency

‘No ax to grind’: Ebiquity positions itself as a CMO’s best friend

As more PR moves in-house, ROI rises in importance

The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

The Confessions

Confessions of a publishing sales executive: ‘It’s transparency overkill’

The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push

Transparency

‘Agency scale has moved from buying power’: WPP looks to break with tradition

Transparency

Confessions of a media agency exec: ‘Transparency is a slippery thing’

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