Transparency

Transparency

Digital has forced marketers to be more vigilant about where their money is going and how it is working, making once-opaque practices come under scrutiny.

Transparency

P&G, Unilever join forces with platforms to lead latest cross-media measurement push

by Seb Joseph
Transparency

With its sights set on winning more ad budgets, Accenture winds down media auditing arm

by Seb Joseph
Transparency

How global advertisers are pushing for a new approach to brand safety

by Seb Joseph
Transparency

Regulations are prompting publishers to develop new strategies around user log-ins

Sponsored by LiveRamp
Transparency

Apple’s new privacy features have further rattled the location-based ad market

by Seb Joseph
Transparency

Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions

by Seb Joseph
Transparency

‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads

by Seb Joseph
Transparency

‘It’s like a game of whack-a-mole’: Rebates persist in ad buying

by Seb Joseph
Transparency

Once billed as the future of GroupM, mPlatform fades into the background

by Seb Joseph
Member Exclusive

‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem

by Seb Joseph
Transparency

As programmatic advertisers get smarter, agencies shake up the trading desk model

by Seb Joseph
Transparency

WPP and Omnicom take a stand against Accenture-led audits

by Seb Joseph
Fake News

USAFacts’ Poppy MacDonald: We need to bring facts back into the discussion

by Gianna Capadona
Marketing on Facebook

Ad buyers see gaps in Facebook’s new ad-transparency tool

by Kerry Flynn
Transparency

Citing conflicts, WPP won’t participate in Accenture-led ad pitches

by Seb Joseph

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