Transparency

Transparency

Digital has forced marketers to be more vigilant about where their money is going and how it is working, making once-opaque practices come under scrutiny.

Transparency

Why the FBI is investigating media buying practices

by Kerry Flynn
Transparency

Blockchain buzz among advertisers starts to fizzle

by Seb Joseph
Transparency

Influencer marketing platforms are making fraud ‘very obvious’ for brands to identify

by Kerry Flynn
Sponsored

The ultimate video management platform (VMP) cheatsheet

Sponsored by Telaria
Transparency

‘There’s a sense of partnership’: Mazda bases its agency model on measurable outcomes

by Seb Joseph
Transparency

Wary of fake followers, agencies change how they charge for influencer ad campaigns

by Ilyse Liffreing
Transparency

Two years after the ANA’s report, a cloud still hangs over media transparency

by Seb Joseph
Transparency

Viewpoint: Marketers need to earn consumers’ trust when it comes to surveys

by Hillary Haley
Duopoly

Introducing 2018’s Digiday Changemakers, honoring those modernizing media and marketing

by Digiday Editors
Transparency

Trust but verify: Heineken plans to in-house ad verification

by Seb Joseph
Marketing on Platforms

In a sign of the times, NBCU’s NewFronts pitch leans on brand safety

by Lucia Moses
Transparency

Advertisers, agencies agree transparency in ad buying is a problem, but not so much on the blame

by Seb Joseph

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