Transparency

Transparency

Digital has forced marketers to be more vigilant about where their money is going and how it is working, making once-opaque practices come under scrutiny.

Transparency

Cheat Sheet: How GARM and MRC work together on platform brand safety

by Kate Kaye
Transparency

Cheat Sheet: New ads legislation could boost data access for research — but create new risks for advertisers

by Kate Kaye
Transparency

Getting Facebook, YouTube, TikTok, Twitter and others to independent GARM brand safety verification is a diplomatic dance

by Kate Kaye
Sponsored

Data-driven solutions: Charting a better way forward for brands and publishers

by LiveRamp
Transparency

Amazon will finally open its ads products and DSP to audit by Media Rating Council

by Kate Kaye
Transparency

Facebook is ‘not a researchers-friendly space’ say academics encountering roadblocks to analyzing its 2020 election ad data

by Kate Kaye
Transparency

‘Neutral in the supply chain’: Industry arbiter Ebiquity attempts a turnaround

by Seb Joseph
Transparency

P&G, Unilever join forces with platforms to lead latest cross-media measurement push

by Seb Joseph
Transparency

With its sights set on winning more ad budgets, Accenture winds down media auditing arm

by Seb Joseph
Transparency

How global advertisers are pushing for a new approach to brand safety

by Seb Joseph
Transparency

Apple’s new privacy features have further rattled the location-based ad market

by Seb Joseph
Transparency

Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions

by Seb Joseph
Transparency

‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads

by Seb Joseph
Transparency

‘It’s like a game of whack-a-mole’: Rebates persist in ad buying

by Seb Joseph
Transparency

Once billed as the future of GroupM, mPlatform fades into the background

by Seb Joseph

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