Transparency

Digital has forced marketers to be more vigilant about where their money is going and how it is working, making once-opaque practices come under scrutiny.

Transparency

‘Fear of the screenshot’: Candid thoughts of ad buyers at the Digiday Media Buying Summit

2 hours ago by Shareen Pathak
Transparency

When it comes to agencies, brands care more about cost than transparency

by Seb Joseph
Hershey’s is pitching a ‘clean room’ for data sharing to retailers

by Seb Joseph
Sponsored

Why video is still the best investment for digital publishers

Sponsored by vizrt
Seeking clarity: How Unilever tackles cross-platform measurement

by Seb Joseph
Transparency

‘No ax to grind’: Ebiquity positions itself as a CMO’s best friend

by Shareen Pathak
As more PR moves in-house, ROI rises in importance

by Ilyse Liffreing
The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

by Seb Joseph
The Confessions

Confessions of a publishing sales executive: ‘It’s transparency overkill’

by Jessica Davies
The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push

by Tim Peterson
Transparency

‘Agency scale has moved from buying power’: WPP looks to break with tradition

by Seb Joseph
Transparency

Confessions of a media agency exec: ‘Transparency is a slippery thing’

by Shareen Pathak
The buzz around blockchain as antidote to digital media’s ills is fading

by Seb Joseph
Transparency

‘Not a lot of mani-pedis these days’: Transparency trend has put a damper on gift-giving

by Lucia Moses
Transparency

People, not consumers: 5 things we learned from the ANA meeting

by Kerry Flynn

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Transparency

Transparency

‘Fear of the screenshot’: Candid thoughts of ad buyers at the Digiday Media Buying Summit

Transparency

When it comes to agencies, brands care more about cost than transparency

Hershey’s is pitching a ‘clean room’ for data sharing to retailers

Sponsored

Why video is still the best investment for digital publishers

Seeking clarity: How Unilever tackles cross-platform measurement

Transparency

‘No ax to grind’: Ebiquity positions itself as a CMO’s best friend

As more PR moves in-house, ROI rises in importance

The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

The Confessions

Confessions of a publishing sales executive: ‘It’s transparency overkill’

The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push

Transparency

‘Agency scale has moved from buying power’: WPP looks to break with tradition

Transparency

Confessions of a media agency exec: ‘Transparency is a slippery thing’

The buzz around blockchain as antidote to digital media’s ills is fading

Transparency

‘Not a lot of mani-pedis these days’: Transparency trend has put a damper on gift-giving

Transparency

People, not consumers: 5 things we learned from the ANA meeting

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