Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Mic faces an uncertain future in a post-Facebook world
April 30, 2018 • 5 min read -
Apple News ramps up its video push while publishers wait on revenue
April 27, 2018 • 5 min read -
Unskippable six-second video ads are coming to Snapchat
April 25, 2018 • 2 min read -
After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’
April 25, 2018 • 5 min read -
Viacom and Snap are eyeing Snapchat stars for shows
April 25, 2018 • 3 min read -
Google rolls out new subscription tool with McClatchy newspaper sites
April 24, 2018 • 4 min read -
Content recommendation networks look for a second act
April 23, 2018 • 4 min read -
Instagram Stories have become traffic drivers for publishers and influencers
April 19, 2018 • 4 min read -
Highsnobiety experiments with a multimedia vertical stories format
April 16, 2018 • 2 min read -
How NBCU’s specialized unit makes shows for Snapchat and beyond
April 16, 2018 • 5 min read -
Google expands its tool for publishers to combat ad blocking
April 16, 2018 • 3 min read