The Modern User Experience

The Modern User Experience

Publishers are rethinking the needs of their audiences, putting a priority on aesthetics and usability

Personalization

How USA Today is using targeting technology beyond ads

by Max Willens
Customer Service

How profitable Patch is automating ad buying

by Lucia Moses
The Modern User Experience

CoinDesk’s Kevin Worth: In the GDPR era, crypto may help publishers rethink audience and revenue

by Aditi Sangal
Sponsored

Brand RX part two: The state of brand safety one year later

Sponsored by GumGum
Mobile

How The Atlantic redesigned its article pages to emphasize loyalty

by Max Willens
Native Ads

The New York Times brings unified ad, editorial approach to its new article page

by Lucia Moses
Subscriptions

Aiming for loyal readers, The Daily Beast launches a standalone email newsletter for politics

by Lucia Moses
The Modern User Experience

‘An engineered feel-good factor’: Why autoplay video will persist

by Lucinda Southern
Subscriptions

TheSkimm founders: We want to be a routine like morning TV

by Aditi Sangal
The Modern User Experience

How The New York Times gets people to spend 5 minutes per visit on its site

by Ross Benes
The Modern User Experience

‘The beginning of a giant industry’: An oral history of the first banner ad

by Ross Benes
The Modern User Experience

Turns out the flyby reader is more valuable than often thought

by Lucia Moses
Beyond Ads

WTF is Ethereum?

by Max Willens
Audio Anywhere

How The Los Angeles Times used hit podcast ‘Dirty John’ to drive newsletter sign-ups

by Max Willens
The Modern User Experience

Wired is launching a Progressive Web App to boost page speed

by Ross Benes

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