Retail Media
As Facebook and Google dominate the media landscape, retailers are waiting in the wings. Amazon is in the running to become the third leg of a triopoly, but don't discount Walmart and Target, too.
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SponsoredPublishers will lead the charge as cookie-less advertising becomes the norm
Sponsored by Magnite -
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Member ExclusivePitch deck: Target is courting advertisers with first-party data
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