Retail Media

Retail Media

As Facebook and Google dominate the media landscape, retailers are waiting in the wings. Amazon is in the running to become the third leg of a triopoly, but don't discount Walmart and Target, too.

Retail Media

‘Hard time understanding what sets them apart’: As retail media grows rapidly, advertisers are uncertain where to spend

by Kristina Monllos
Member Exclusive

As retail media heats up, here’s everything Kroger has done to compete with Amazon

by Kristina Monllos
Retail Media

What ad buyers want from Walmart: more transparency, more control

by Kristina Monllos
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People-based identifiers are driving personalized customer experiences

by LiveRamp
Member Exclusive

Pitch deck: How Target is pitching its advertising network to retailers

by Cale Guthrie Weissman
Retail Media

Inside TripAdvisor’s pitch to media buyers

by Kristina Monllos
Member Exclusive

Digiday Research: Marketers are increasingly advertising on retail sites — and not just Amazon

by Shareen Pathak
Retail Media

Best Buy touts first-party data capabilities as it looks to build its media business

by Kristina Monllos
Retail Media

‘Time for adland to make the switch’: Allbirds may no longer be the unofficial shoe of the ad industry

by Kristina Monllos
Retail Media

Poshmark co-founder Tracy Sun: It’s all about the seller-shopper connection

by Jill Manoff
Retail Media

Foot Locker CMO Jed Berger: ‘The wider industry is looking for brands to evolve’

by Anna Hensel
Member Exclusive

Pitch deck: Target is courting advertisers with first-party data

by Kristina Monllos
Retail Media

How BuzzFeed and The New York Times are using Black Friday to drive commerce revenue

by Max Willens