
Publishing on Instagram
Instagram offers a way for publishers to get their brands in front of a young, new audience. The question for them is how to take advantage of that reach while protecting their ad business and relationship with their audiences.
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How the Guardian’s Instagram strategy is winning new readers
February 15, 2018 | By Jessica Davies -
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American Media turns to influencers for referral traffic
February 13, 2018 | By Max Willens -
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Instagram’s Kevin Systrom on notification overkill
October 13, 2017 | By Lucia Moses -
Inside the Financial Times’ Instagram strategy
October 9, 2017 | By Aditi Sangal -
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