The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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‘Not a geeky stereotype’: What a publisher programmatic analyst actually does
August 8, 2017 • 3 min read -
How Ranker doubled its viewability rates in 15 months
August 8, 2017 • 3 min read -
Inside The New York Times’ international programmatic strategy
August 3, 2017 • 4 min read -
Bauer Xcel Media increased its ad rates by 20 percent with server-side bidding
July 28, 2017 • 3 min read -
‘It’s just one more of the taxes’: How viewability shortchanges publishers
July 21, 2017 • 3 min read -
How Bloomberg sped up its sites to boost pageviews per visit by 15 percent
July 17, 2017 • 3 min read -
‘Yield isn’t everything’: How Turner shifted programmatic private
July 14, 2017 • 3 min read -
Dennis is trying to use blockchain to improve programmatic transparency
July 7, 2017 • 3 min read -
Meredith increased revenue per visit 20 percent by getting ads to load faster
June 21, 2017 • 2 min read -
Why VPAID’s growing pains are problematic for publishers
June 20, 2017 • 4 min read