The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Amazon pitches publishers a new header bidding wrapper
November 22, 2017 • 3 min read -
LittleThings boosted ad rates by 20 percent with video header bidding
November 21, 2017 • 3 min read -
‘We’ve had to tone down our honesty’: Confessions of a publisher on brand-safety concerns
November 20, 2017 • 4 min read -
Why Shortlist Media is holding off on first-price programmatic ad auctions
November 20, 2017 • 2 min read -
The Financial Times got 24 ad exchanges to stop spoofing its site
November 16, 2017 • 2 min read -
Publishers’ programmatic woes: ‘We get punished by being premium’
November 16, 2017 • 3 min read -
‘Horrified by the state of programmatic’: Overheard at Digiday’s data-driven media selling Hot Topic
November 15, 2017 • 4 min read -
‘We don’t know what’s going on in our wrapper’: Publishers’ candid thoughts about ad tech
November 15, 2017 • 4 min read -
Publishers see a slow shift, not rush, to first-price programmatic ad auctions
November 14, 2017 • 2 min read -
Publishers are using advertiser trust concerns to their advantage
November 8, 2017 • 5 min read -
Bloomberg fights display ad commoditization with markets data
November 7, 2017 • 3 min read -
Advertisers often avoid hard news, but there’s mixed data to back this up
November 7, 2017 • 4 min read