The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Le Figaro sees video ad revenue jump 50 percent after shedding ad tech vendors
February 2, 2018 • 3 min read -
Vox Media eyes sandboxing to tamp down on malicious ads
January 25, 2018 • 3 min read -
Amazon’s server-side bidding product gets off to slow start in UK
January 17, 2018 • 3 min read -
Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations
January 12, 2018 • 4 min read -
Why publishers don’t name and shame vendors over ad fraud
January 11, 2018 • 5 min read -
How publishers are applying ads.txt beyond its original purpose
January 11, 2018 • 2 min read -
Vox Media takes a measured approach in growing its programmatic marketplace
January 9, 2018 • 3 min read -
News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue
January 8, 2018 • 3 min read -
Server-to-server bidding doesn’t end up replacing header bidding
January 4, 2018 • 3 min read -
Purch is a publisher with a $24 million business in licensing ad tech
January 3, 2018 • 4 min read -
Publishers are underwhelmed by the payoff from hitting viewability standards
December 20, 2017 • 5 min read