The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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AT&T’s AppNexus acquisition may be as much about Comcast as it is about Google
June 27, 2018 • 4 min read -
Publisher sues Defy Media, claiming it’s owed $300,000
June 7, 2018 • 2 min read -
Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it
April 18, 2018 • 2 min read -
‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data
April 2, 2018 • 5 min read -
‘One unified stream’: The days of separate programmatic ad sales teams are ending
March 20, 2018 • 4 min read -
Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future
March 15, 2018 • 9 min read -
Inside BuzzFeed’s pivot to programmatic advertising
March 9, 2018 • 4 min read -
‘It’s a lot of chasing shiny objects’: Confessions of an agency exec on AI
March 9, 2018 • 4 min read -
The New York Times has folded its programmatic sales team into its larger ad sales org
March 7, 2018 • 3 min read -
Le Monde’s culling of vendors and ad slots doubles video ad CPMs
March 6, 2018 • 2 min read -
‘We’re wondering what’s next’: European publishers’ candid thoughts
February 20, 2018 • 4 min read