The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Dmexco briefing: Connected TV is ad tech’s new darling
September 14, 2018 • 5 min read -
Industry waits for app stores to support mobile in-app ads.txt
September 13, 2018 • 4 min read -
GiveMeSport sees revenue uptick after building its own video player
September 12, 2018 • 3 min read -
Bid caching, bid shading, consent strings: A guide to understanding Dmexco
September 10, 2018 • 5 min read -
Behind the bid-caching debate, signs of ad tech commoditization
August 29, 2018 • 4 min read -
‘We took ownership’: How The Guardian rid itself of hidden ad tech fees
August 23, 2018 • 6 min read -
Quartz redesigns to improve speed, time on site
August 1, 2018 • 2 min read -
‘Longer is still is the standard’: Six-second ads aren’t taking over pre-roll ad inventory
July 30, 2018 • 4 min read -
Bloomberg Media takes a stab at overhauling the display ad
July 27, 2018 • 3 min read -
Guardian US test underlines need for advertisers to enforce ads.txt
July 23, 2018 • 3 min read