The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Brand safety and viewability tags slow publisher sites
March 22, 2019 • 5 min read -
Winners and losers of Google’s move to unified first-price auctions
March 12, 2019 • 6 min read -
Publishers fear ad viewability drive has compromised user experience
February 21, 2019 • 5 min read -
The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology
February 12, 2019 • 3 min read -
‘It is a sticking plaster’: Ads.txt is not stamping out fraud
February 12, 2019 • 5 min read -
Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud
January 30, 2019 • 5 min read -
Top UK publishers say they’ll move to reduce ads bought through open ad exchanges
January 18, 2019 • 5 min read -
‘A daily, hourly fight’: Digital ad fraud is worse than ever
January 9, 2019 • 4 min read -
Salon tacks back to subscriptions in an effort to revive revenue
December 24, 2018 • 4 min read