The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Autotrader and Discovery explore ways to reduce operational costs of header bidding
May 13, 2019 • 4 min read -
How Google’s privacy moves will spur changes to ad tech
May 9, 2019 • 6 min read -
‘It’s an arms race’: Publishers prepare for an anti-tracking-dominant future
May 6, 2019 • 4 min read -
El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers
April 29, 2019 • 4 min read -
Inside DAZN’s plan to overhaul its ad business
April 24, 2019 • 3 min read -
Anti-fraud measure ads.txt is coming to mobile apps but very slowly
April 23, 2019 • 4 min read -
How Dennis Publishing’s affiliate business boosts its ads performance
April 19, 2019 • 3 min read -
Insider is ramping up its cross-platform video ads
April 12, 2019 • 4 min read -
‘It’s the tip of the iceberg’: Sizmek saga spells trouble for ad tech
April 9, 2019 • 5 min read