The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Publishers are using their PMPs to answer advertisers’ efficiency demands
July 2, 2019 • 5 min read -
‘We’ve never had to adapt to anything like this’: Ad tech braces for more change
July 2, 2019 • 3 min read -
The fallout from Google’s unified-pricing auction changes
July 1, 2019 • 4 min read -
Myth buster: Bid shading in first-price auctions is not all it appears
June 18, 2019 • 4 min read -
How Amazon is using its DSP to get more high-quality inventory from publishers
June 14, 2019 • 5 min read -
Channel 4 seeks to expand programmatic ad offering
June 10, 2019 • 5 min read -
How female-focused publisher The Stylist Group doubled programmatic ad yields
June 7, 2019 • 4 min read -
Going beyond its Apple roots, 9to5 sees success in new verticals
May 17, 2019 • 3 min read -
With 156% growth in 2018, Vice Media focuses on programmatic guaranteed deals
May 16, 2019 • 5 min read -
Autotrader and Discovery explore ways to reduce operational costs of header bidding
May 13, 2019 • 4 min read