The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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A tax could remedy slow-loading ads, but enforcement would be tricky
September 28, 2017 • 3 min read -
Turning off retargeting could hurt publishers and empower Google, Facebook
September 27, 2017 • 4 min read -
Ad tech eyes connected TV, but media buyers find limitations
September 25, 2017 • 4 min read -
Best of the week: Safari update underscores Apple’s ambivalence about advertising
September 22, 2017 • 3 min read -
Programmatic is finally figuring out a basic flaw in ad auctions
September 19, 2017 • 4 min read -
Forget the duopoly, Apple’s anti-tracking moves rattle digital media
September 18, 2017 • 3 min read -
Sprint’s digital chief on programmatic: ‘We are taking full ownership’
September 18, 2017 • 3 min read -
Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards
September 15, 2017 • 4 min read -
How SSPs use deceptive price floors to squeeze ad buyers
September 13, 2017 • 4 min read -
‘I just wanted to organize this mess’: An oral history of the Lumascape
September 12, 2017 • 6 min read -
Internet mysteries: Why do ad tech companies rarely die?
September 12, 2017 • 3 min read -
Pernod Ricard takes more ad buying in-house — and sees the benefits
September 5, 2017 • 4 min read