The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data
April 2, 2018 • 5 min read -
As ads.txt adoption grows, so too does enforcement
April 2, 2018 • 3 min read -
With ad privacy coming, ad tech is about to get its close-up
March 27, 2018 • 4 min read -
The candid thoughts of media buyers: ‘We’re being scrutinized’
March 6, 2018 • 4 min read -
Emirates Vacations brings a chatbot to banner ads
March 1, 2018 • 2 min read -
With conspiracy-peddling sites under the microscope, Taboola yanks its content ads off Infowars
February 27, 2018 • 4 min read -
Pitch deck: How AT&T is differentiating from the duopoly
February 14, 2018 • 2 min read -
‘We’re in the middle of a reckoning’: At digital media gathering, new reality sets in
February 13, 2018 • 4 min read -
Consumer goods brands are looking more at performance-based ads
January 29, 2018 • 4 min read -
Programmatic boosters admit the industry is facing a trust issue
January 19, 2018 • 3 min read