The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
-
-
-
-
Member ExclusiveThese MIT grads are having their 15 minutes of programmatic fame
March 24, 2017 | By Lucia Moses -
Member ExclusiveThe sunshine agency: Inside Crossmedia’s transparent model
March 23, 2017 | By Yuyu Chen -
-
-
-
-
-
-
How WPP’s Exchange Lab trains programmatic buyers
March 7, 2017 | By Ross Benes