The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Why brands favor a ‘hybrid’ in-house marketing approach
July 12, 2018 • 3 min read -
As brands take marketing in-house, consultancies cash in
June 27, 2018 • 6 min read -
Consulting firms are now a serious alternative in the eyes of more advertisers
June 8, 2018 • 6 min read -
Candid thoughts of marketers on GDPR, cutting out agencies and Facebook ROI
June 1, 2018 • 4 min read -
Maserati looks to targeted TV ads to find rich car buyers
May 22, 2018 • 3 min read -
Why Radisson Hotel Group is using Accenture Interactive to build an ad tech stack
May 11, 2018 • 3 min read -
‘A hostile takeover’: Huawei’s Nick Graham on the transition to digital media
May 11, 2018 • 3 min read -
Jellyfish’s Gawain Owen on how companies can demand transparent supply chains
May 4, 2018 • 3 min read