The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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More specialists, more control: Inside Deutsche Telekom’s ad tech strategy
September 18, 2018 • 4 min read -
Dmexco briefing: Connected TV is ad tech’s new darling
September 14, 2018 • 5 min read -
Dmexco briefing: Has ad tech reached peak Dmexco?
September 13, 2018 • 4 min read -
‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech
September 12, 2018 • 6 min read -
360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing
September 11, 2018 • 3 min read -
Advertisers head to Dmexco to sharpen their ad tech acumen
September 11, 2018 • 3 min read -
Bid caching, bid shading, consent strings: A guide to understanding Dmexco
September 10, 2018 • 5 min read -
Memory app Timehop built an ad server to go from near-death to profitable
August 31, 2018 • 4 min read -
Behind the bid-caching debate, signs of ad tech commoditization
August 29, 2018 • 4 min read