The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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The myths of in-housing media buying: ‘People think it’s going to be easier’
November 30, 2018 • 4 min read -
Mobile network Three mines customer data for ad targeting
November 7, 2018 • 4 min read -
In effort to stamp out ad fraud, Toyota to use blockchain on more programmatic ad buys
November 6, 2018 • 3 min read -
Procter & Gamble wants retailers’ customer data to personalize programmatic ads
October 18, 2018 • 3 min read -
The hidden costs of taking programmatic in-house
October 17, 2018 • 4 min read -
‘Too many players, not enough choice’: What’s driving ad tech consolidation
October 15, 2018 • 6 min read -
Vodafone backtracks on plan to take programmatic ad buying in-house
October 12, 2018 • 3 min read -
Advertisers see Google’s new DoubleClick ID rules cementing its dominance
October 5, 2018 • 5 min read -
How Uber took its programmatic advertising in-house
October 4, 2018 • 3 min read -
Flatter and fairer: Marketers and publishers hack away at ad tech fees
October 1, 2018 • 3 min read -
As advertisers take more control of ad tech, SSPs are in the firing line
September 28, 2018 • 4 min read -
Outdoor advertising braced for its programmatic moment
September 26, 2018 • 6 min read