The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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‘The model needs to evolve’: Xaxis CEO on the future of trading desks
January 4, 2019 • 5 min read -
Started with fanfare, Oath never stood a chance, ad execs say
December 20, 2018 • 5 min read -
‘The classic agency model is dead’: Why Nissan’s Jean-Pierre Diernaz wants more control of its data
December 18, 2018 • 5 min read -
‘Contracts are just the first step:’ Advertisers grapple with DSP demands
December 14, 2018 • 4 min read -
Hulu turns on private marketplace as ad buyers see a recent abundance of supply
December 11, 2018 • 5 min read -
‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers
December 7, 2018 • 3 min read -
‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions
December 6, 2018 • 5 min read -
The myths of in-housing media buying: ‘People think it’s going to be easier’
November 30, 2018 • 4 min read -
Mobile network Three mines customer data for ad targeting
November 7, 2018 • 4 min read -
In effort to stamp out ad fraud, Toyota to use blockchain on more programmatic ad buys
November 6, 2018 • 3 min read