The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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‘It was always a problematic child’: What went wrong for Sizmek
April 2, 2019 • 5 min read -
‘More accountability’: Unilever creates its own network for trusted publishers
March 28, 2019 • 4 min read -
Reaching the ‘unreachables’: NCC Media is moving from TV to digital
March 18, 2019 • 4 min read -
Winners and losers of Google’s move to unified first-price auctions
March 12, 2019 • 6 min read -
Why Heineken is doing more ad buying in private marketplaces
February 22, 2019 • 3 min read -
‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys
February 20, 2019 • 5 min read -
‘Data is the battleground’: Martin Sorrell’s S4 Capital is shopping for a first-party data company
February 19, 2019 • 2 min read -
‘It is a sticking plaster’: Ads.txt is not stamping out fraud
February 12, 2019 • 5 min read