The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Bayer saved at least $10 million after taking programmatic in-house
May 31, 2019 • 4 min read -
How advertisers are responding to Google’s third-party cookie crackdown
May 13, 2019 • 4 min read -
How Google’s privacy moves will spur changes to ad tech
May 9, 2019 • 6 min read -
Bid shading is losing favor with wary advertisers
May 3, 2019 • 4 min read -
As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms
April 26, 2019 • 5 min read -
Programmatic advertisers ramp up efforts to deal direct with publishers
April 23, 2019 • 5 min read -
‘We own the contracts’: Hershey’s is taking control of its ad tech
April 17, 2019 • 4 min read -
‘It’s the tip of the iceberg’: Sizmek saga spells trouble for ad tech
April 9, 2019 • 5 min read