The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
How American Express is preparing for a world without cookies
November 6, 2019 • 4 min read -
‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business
October 31, 2019 • 4 min read -
With DataXu buy, Roku unveils big ad ambitions
October 23, 2019 • 6 min read -
Why supply-path optimization hasn’t lived up to its promise
October 21, 2019 • 6 min read -
To reduce auction duplication, buyers start to enforce sellers.json
October 16, 2019 • 3 min read -
From critic to believer: How Martin Sorrell changed his tune on Google and Facebook
October 11, 2019 • 5 min read -
‘A sea change’: Local TV ad market races to automation ahead of next year’s election
October 11, 2019 • 9 min read -
Ally Financial CMO Andrea Brimmer: Bringing programmatic in-house has saved us a lot of money
October 4, 2019 • 7 min read -
Vodafone revives plan to bring programmatic in-house
September 27, 2019 • 4 min read -
‘A single source of truth is key’: Inside Unilever’s plan for blockchain
September 26, 2019 • 4 min read -
Digiday Research: What brands find most difficult to take in-house
September 20, 2019 • 2 min read -
‘They’re slowly starting to kill it’: Ad tech execs brace for Apple to scrap in-app ad tracking
September 17, 2019 • 3 min read -
‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer
September 13, 2019 • 3 min read